Mihaela Chiselita

LinkZorg

LinkZorg

LinkZorg

Helping unhoused, undocumented, & uninsured emergency patients find the resources they need.

Helping unhoused, undocumented, & uninsured emergency patients find the resources they need.

Helping unhoused, undocumented, & uninsured emergency patients find the resources they need.

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View live website

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A mockup for a Macbook placed on a table
A mockup for a Macbook placed on a table

LinkZorg is a hybrid tool that helps Dutch doctors guide unhoused, undocumented, and uninsured (3U) patients to local care services. Designed with healthcare professionals, it offers quick, printable support plans to simplify hospital discharge and improve warm handovers.

Client:

OLVG Oost

My Role:

Visual Designer

Year:

2025

Service Provided:

Product Design, UI/UX Design

Understanding the gap in care

In Dutch emergency rooms, patients who are uninsured, undocumented, or unhoused—the “3U” group—often receive emergency treatment, only to be discharged without meaningful follow-up. Many don’t have phones, internet access, or a fixed address, which makes traditional digital referrals irrelevant. For doctors, the lack of a central referral system adds pressure, making it hard to connect patients to the support they need.


Designing for urgency, trust, and dignity

Together with my team, I set out to create a tool that supports ER professionals in making fast, ethical, human-centered referrals. We needed to address privacy, language sensitivity, and extreme time constraints—all while making sure the tool could work offline.

A print-first platform built for real use

We designed LinkZorg as a paper-first, digitally supported referral tool. It lets care providers filter local services and print a tailored care plan—no logins, no data storage, and no assumptions about the patient’s access to technology. It’s immediate, portable, and easy to hand over in the moment care is most needed.


Rooted in lived expertise

We developed the tool in close collaboration with Katrien Vermeulen (HVO Querido) and Niels, an ER doctor at OLVG. Their feedback made it clear: the tool had to be fast and frictionless for staff, while staying respectful and low-barrier for patients. That meant cutting complexity, avoiding institutional language, and ensuring the tool felt useful—never invasive.

A print-first platform built for real use

We designed LinkZorg as a paper-first, digitally supported referral tool. It lets care providers filter local services and print a tailored care plan—no logins, no data storage, and no assumptions about the patient’s access to technology. It’s immediate, portable, and easy to hand over in the moment care is most needed.


Rooted in lived expertise

We developed the tool in close collaboration with Katrien Vermeulen (HVO Querido) and Niels, an ER doctor at OLVG. Their feedback made it clear: the tool had to be fast and frictionless for staff, while staying respectful and low-barrier for patients. That meant cutting complexity, avoiding institutional language, and ensuring the tool felt useful—never invasive.

Making ethical decisions visible

I made key decisions to keep the tool grounded in care. We removed early features like symptom filters and pathway generators and focused the interface on one core action: filter and print. I removed all tracking and login functionality to make the tool GDPR-safe by default.

Language was completely revised to reduce stigma—terms like “HIV” were reframed as “Sexual Health,” and I rewrote the tone of the entire tool in collaboration with social workers and mentors. I also developed the name LinkZorg (“Link” + “Care”), and created a visual identity that’s calm, neutral, and designed for clarity in print.

Inspired by Singapore’s SupportGoWhere, I simplified the filter flow to a maximum of four clicks, reducing decision fatigue for doctors working under pressure.

Making ethical decisions visible

I made key decisions to keep the tool grounded in care. We removed early features like symptom filters and pathway generators and focused the interface on one core action: filter and print. I removed all tracking and login functionality to make the tool GDPR-safe by default.

Language was completely revised to reduce stigma—terms like “HIV” were reframed as “Sexual Health,” and I rewrote the tone of the entire tool in collaboration with social workers and mentors. I also developed the name LinkZorg (“Link” + “Care”), and created a visual identity that’s calm, neutral, and designed for clarity in print.

Inspired by Singapore’s SupportGoWhere, I simplified the filter flow to a maximum of four clicks, reducing decision fatigue for doctors working under pressure.

A two screens of the home page of the website
A two screens of the home page of the website
A two screens of the home page of the website

Simple architecture, scalable structure

The platform’s backend is digital—allowing service updates and future scalability across cities—while the patient-facing experience remains fully offline. The structure is modular and ready for long-term use.


Outcome and next steps

LinkZorg is currently under review by OLVG’s innovation team and Doctors of the World. It’s fully functional as a prototype and has generated interest for broader implementation across the city’s care network.


My role

I led the branding, naming, UX writing, and visual system. I also structured the platform’s logic, mapped key user flows, and categorized over 180 services from Regenboog Groep into an accessible model aligned with real ER workflows.


Takeaway

LinkZorg doesn’t try to digitize a broken system. It respects the realities of public care and responds with intentional simplicity—quietly putting power and information into the hands of people too often left out.

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